About Us
We've carefully and thoughtfully sourced a range of conscious and sustainable products to support you and your whānau in your home and lifestyle. From candles to natural wellness, jewellery to wooden toys, and many collections in between - Awaken aspires to bring enlightenment and mindfulness to homes across Aotearoa.
From Earth, For Earth
We're conscious of the current and future state of the world and would like to reduce the footprint we leave on this earth.
Our vision is to honour Papatūānuku, our Earth Mother through living holistically - filling our homes and personal spaces with natural pieces, thoughtfully created items, sustainable products and resources to support your spiritual and mental wellbeing. We want to provide choices in reducing the toxic load on ourselves and our environment, offering natural alternatives and positive options for you and our planet.
By offering products which align with our vision for the type of world we need to live in moving forward - conscious, ethical, mindful, moving away from modern living and technology, going back to more traditional practices, and honouring the materials and gifts provided in our natural environment.
Our Awaken Story
Jocelyns daughter Chanelle opened Awaken retail store and wellness space in Waiuku in 2018, a space to connect and balance, a haven to experience the ranges we offered. We closed this location in 2022 so Chanelle could focus full time on her family and Jocelyn took over the management of Awaken online store.